Information Technology Information Technology can be a critical differentiator in implementing a creative strategy. As technologies change, knowing which technologies to adopt to maintaining competitive advantage is a critical element to success. Recent examples of our work in information technology include: Assisting an emerging travel distribution firm with the design of an innovative search methodology to provide consumers a mechanism to more flexibly search for both airline seats and tour packages. Assisting an airframe manufacturer with the design of an internet-based system to link its customers with more than 80 suppliers of line replaceable units and enable automated ordering and parts replenishment from a single point of contact. Developing and implementing an operating suite of systems for a low cost airline, including internal reservations, yield management, departure control, and links to GDS systems. Assisting a client with an information-based product re-design their product to improve the user interface and turn a maintenance planning tool into a virtual logbook and storehouse for maintenance records. Assisting several companies outsource IT work to India  Success through Innovation